Marketing Apple - by Steve Chazin

Steve Chazin (not Jobs!) worked with Steve Jobs to rebuild Apple’s marketing efforts which helped return the company to profitability in the late 90’s. In total he worked around 10 years at Apple.

Recently I discovered a blog he has: http://www.marketingapple.com/,

where you can not only download one of his ebooks (also called MARKETING APPLE) from, but also find lots of posts and references related to the Apple world. Questions as What market is Apple in?, A great time to be a Mac user, Where did the iPod and iTunes come from?, Does market share matter to Apple? are answered in an simple and anecdotic style.

Well, of course the blog has some dose of Apple (self)promotion, but who cares? - still nice to read at times.