Fashion out of plastic bags

"Golaces"

This guy, called Brian Witlin (a Stanford Graduate), is creating out of plastic bags very good looking accessories. Basically, by heating polyethylene bags (the one we get at any supermarket) just enough to fuse them together, he creates a tough, flexible material that so far has two amazing uses:

1. Bags: He´s been partnering with TIMBUK2 to create this very fashionable recycled bags. Don´t they look awesome?

2. “Golaces”: Golaces are these stretchy rubber sort of things that you use on our sneakers instead of laces -- which look cool and turn your sneakers into slippers (which also allow you to get your shoes on and off fast -- very hand for airport security screening lines -- and help kids who want tie shoes now but, well, aren't quite ready for them yet). The page is really worth seing: http://www.golaces.com/

The company as such is called RootPhi (http://www.rootphi.net/) which is running much more stuff than the ones profiled above.

Brian also created in the past his wildly successful firefoxies.com, a viral affinity site dedicated to spreading the Firefox web browser.

No doubt, a real entrepreneur.