About speking with HUMAN VOICE
This past week a group of people in the AI office were engaged in how to come (even more) closer to our AIESEC countries. How to engage genuine dialog, how to ensure two- way communication around meaningful topics that affect why we are here, how to build a common conversation.
One of the points I raised was how to bring this HUMAN COMPENENT to every conversation we have with countries, conversations that unfortunately in 80 % of the cases in AIESEC have to be over emails - and what lately was love to send, over "fancy" newsletters and other types of spams. Sometimes I read them and ask myself: is a machine writting this or a human being? Does it feel like a member/person that is exited about sharing what he/she knows and get others perspectives or does it simply look as a "committment", a duty to update around certain topics, using as many complicated, unquestionable, complex or simply not motivating words as posible?
Then Tom brought us to some quotes from the cluetrain manifesto
www.cluetrain.com
"These markets are conversations.
Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it."
Then Tom brought us to some quotes from the cluetrain manifesto
www.cluetrain.com
"These markets are conversations.
Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it."
0 Comments:
Post a Comment
<< Home